Oct 31, 2020The words I didn’t write to you.Stories of lyricists They call us copywriters, content writers, digital content creators, editors, digital editors, and so many other worthy epithets, I often wonder what the exact one is to define my qualities. I often wonder whether there is a way to describe, in a very few words, what I am, what I…Copywriting3 min readCopywriting3 min read
Oct 9, 2020Direct call for the Publishers. My last idea for a book.I’am Dreaming. By Francesco Barone Adam Todds is a 33-year-old bank manager who lives in Boston with his wife Sophie Cummins, who is also a bank manager at the age of twenty-nine. The Todds are a perfect couple, like their life, their career and the healthy lifestyle they lead. They play sports…Published Writer9 min readPublished Writer9 min read
Sep 8, 2020Eyes, silent accomplices.Sensations, what people want to read! One of the first interviews I gave in my life was to a 93-year-old gentleman, Mr. Folker. In 2013 he lived on Lake Garda in a beautiful Italian villa, he was a great collector of vintage cars. I met him who had just got…Advertising4 min readAdvertising4 min read
Aug 3, 2020How I was born CopywriterSlogan: “O cmon guys this is my story” This is the story of me, my writing, my style and the last ten years I’ve spent writing, choosing the right words, listing phrases and possible variables for a text, and creating a good story to tell, like in one of those…Copywriting7 min readCopywriting7 min read
Jul 26, 2020The protagonism inside Marketing.“Excuse Me Bansky for using your picture to talk about marketing, forgive me.” The prominence in marketing has always been present, since 1950 advertising companies have made it clear their customers, sponsoring them and advertising their products making them de facto protagonists. …Marketing2 min readMarketing2 min read
Jul 12, 2020Old StoriesThe biggest yawn? That one whe i open social media for something new. I’ve known social media since their inception, since posting your thoughts was a cool new thing and Facebook asked you what you thought. I saw this social tool grow like a bomb that before it even exploded…Digital Marketing3 min readDigital Marketing3 min read
Jun 28, 2020BoringSame shit, different day. — Personally I am exhausted by the content on social media, on digital platforms. They are all the same, identical to each other, soulless, bodyless and inventive. They seem designed at the table not to be creative. What about you? aren’t you tired? For some years I have had the impression…Shit3 min readShit3 min read
Jun 8, 2020Sell a Product-Tell a StoryAnd not the other way around. Marketing was born from the ideas of great men to which fortunately great women have joined, what has never changed is the concept of sales. The more a product is tied to a story, the easier it will be to sell it to a…Marketing2 min readMarketing2 min read
Jun 5, 2020One MinuteTake a minute to watch this video. Watching the movie A Beautiful Day in the Neighborhood I was part of a really important scene, perhaps one of the most beautiful scenes I had the pleasure of seeing in a movie. …Movies2 min readMovies2 min read
May 17, 2020Proposal for publishers- Lovers from the parallel world.A year ago I wrote the first five chapters of a book called Lovers from the Parallel World. It seemed like a good title for a good book, I’m not saying I’ve written the first five chapters of an innovative book, and I’m not even saying that it was something so…Publishers4 min readPublishers4 min read
