The protagonism inside Marketing.

“Excuse Me Bansky for using your picture to talk about marketing, forgive me.”

The prominence in marketing has always been present, since 1950 advertising companies have made it clear their customers, sponsoring them and advertising their products making them de facto protagonists.
The advertising was simple and magnificent, the billboards, the commercials on television, the slogans, the songs, everything was prepared to keep sales high, and not the views.

With the digital age now at a great pace all this has become superfluous and the only remedy to the little creativity is to make protagonists customers who seek particularities in digital marketing and this can only happen with different ideas, studied and formulated by research for each individual customer. Story telling is also essential to ensure that the protagonist of marketing is always the customer and not the other way around.

The most common mistake is to think that every form of product and service can be advertised through social media, using models, which have become too common, or with unexplained videos and very little creativity. I think it is completely normal that every single company wants to be the absolute protagonist in its sector, the key is to tell their story, in detail and as fluidly as possible. The correct choice of words and the identification of key factors such as, attractiveness of possible customers and selection of interest groups by age and region placing themselves among the most regional and local markets avoiding to get into a market too global or too wide where good ideas are lost in the sea of protagonists.

I say that we focus on small realities, leveraging knowledge and entrusting the conception of strategies to writers and creators, those who know best the best method of using words. The marketing strategy function must aim to win customers individually by letting each of them get attached to the ideal product for them. Letting every Facebook, Instagram account timely following algorithms based on “popular beliefs” and one-second views is counterproductive and a waste of money. Generalizing means believing that the customer is not informed and that he will buy whatever is proposed to him, investing in individual consumer spots scattered in different concentrated areas means identifying, customizing and establishing a lasting connection with the consumer.

In essence, making our customers protagonists is the primary factor of marketing.