Ten reasons why I’m a damn good writer.

I never thought in my life to be special as I never thought to sell myself as an excellent writer, but after a careful personal analysis I decided that after 32 years as a writer and many other less important works, it was time to sell myself.

“Oh yes, sell yourself baby, sell yourself better than you think you are!”

1. I am not a thief of ideas : I do not like those who take inspiration from other writers or those who with their eyes steal the craft. Apart from the harsh rules of grammar everything I write is the result of my mind and some dreams. I never thought of following a fashion or being part of a contingent of thinkers who have already exhausted an idea. I’m not the kind of writer who squeezes a sheet already read too many times.
   “Is it hard to be innovative?” Some of you may be wondering.
   It’s fucking hard.
2. Rocky It’s Here: I love writing, it’s my fucking life, it’s the drastic consequence of a bored, sweetened, stereotypical and frustrated childhood but I made it my existence, my personal ventricle beating hard against a quarter of ox hanging in a cold room.
   If there were steps made of words I would train every day to get to the limit of my possibilities, no wait, already I do and without a rag of publisher who supports me or a literary agent and what is more in a language that is not my native (English).
   All this because of my life I can’t do anything else.
3. Hunting for likes hunters: Writing with your audience is only valid if you’re selling a new beer or planning an ad campaign. If you have to introduce yourself to someone or a crowd of digital strangers, it might as well be yourself. If there is a god of truth he will fall from heaven punishing all those who write waiting to receive a like.
4. The old and dear lone wolf: I know how fashionable teams are with subalte voices that mingle at a table to get to one or more of an idea. I like to listen to others but as a good old lone wolf I prefer not to influence the idea of someone else or the opinion of my colleagues, I adapt,I write and I survive.
5. Strength and courage: The challenges for a writer who writes for marketing or even a novel writer are endless and are even more so when you have difficulty finding a publishing house that publishes a novel or a digital marketing company that decides to rely on ideas written on a piece of paper, but here is the biggest challenge and the only really important one; continue to write, modify, evaluate and evolve without ever losing the instinct.
6. Honestly, that thing that makes you lose your job: I deeply hate the sense of honesty that pervades me with every idea. It’s obnoxious and deeply uncomfortable but sometimes it works so well that you risk losing everything to honestly say an opinion that’s worth the whole day’s work. I will produce and write with honesty, and to be honest, i’am not a native Englishman, probably my translations are “edgy but effective”. And with this latest statement, I’ve lost fifty percent of potential job offers. Well done honesty.
7. Details, the salt of this work: Where? When? Why? What? Who? The basics of excellent writing, the five questions that distinguish each story, every single advertising campaign, if built solidly can build bridges and conjunctions between history and reader, between products and consumers. I also add a sixth question: Emotions? Describing emotions is as fundamental to me as knowing who did what.
8. The story behind another story: Never define something too simply; dig deep to find the story behind another story. Because it’s the construct that drives curiosity.
9. Fantasy that resembles a dream: The production of a content is for me almost always linked to pure and deep imagination with a 15% dream made the night before. It will seem a rather special combination but everything that mixes in a dream if made thinner, smoothed and made presentable, often makes a valid stimulus for the creative process; because to be honest (6) I draw all my ideas from a kind of emotional bond with my past, with curiosity and dreams. That’s probably where I lost the other 50% of potential job offers
10. Study and in-depth AKA I’ll be brief: Curiosity is always driven by a deep study of something I don’t know. I need it, I am greedy for details (7) I need to be up to the task to produce a text for an environment of which I do not have 100% knowledge. There is always something to read or learn.

I don’t think these are commandments, but simply the reasons why I think I’m a good writer. I consider them important as I think it is important that every single idea for every sector of work always starts from the written words. My job is just to translate ideas into tangible worlds. From ideas to something real.

*If someone wants to read these as commandments, there is an important one that I will place in the eleventh place and it is:

11. I don’t sell poetry: Poetry is for me something as personal as a religion should be. I don’t write poetry with the intention of selling it and no one should, no one should take their body moving it towards a keyboard and imprinting the writing of a poem with the intention of selling it to the highest bidder. You should not even talk about poetry, it should be as secret as the preference for a political party.