Old Stories

The biggest yawn? That one whe i open social media for something new.

I’ve known social media since their inception, since posting your thoughts was a cool new thing and Facebook asked you what you thought. I saw this social tool grow like a bomb that before it even exploded into something useful dampened the fuse and remained a heavy metal ball that gave way to the sole importance of images, Istangram is the favorite son of this movement detached from the too much simplicity of Facebook; and then there was the moment of official messages, something to believe in and to rely on in the midst of a stormy sea, Twitter was the master for official announcements; short messages identifiable by a blue tick, chirping of important and not important people.

A vast way of saying “I am there, I exist”, these were social media before it became big billboards inside small screens.

“And the day came when we became buyers and social climbers”

I’ve been analyzing all the ads promoted on my Istangram account in the last month, and there hasn’t been one that’s had a valid effect on me. I didn’t buy, I didn’t see, and I didn’t start following branded accounts. In fact, I lost immediate interest in what was being proposed to me. Unfortunately, however, I have not had the opportunity to say or express my discontent and like me so many other users receive totally wrong advertisements, because the content is too discordant with reality.

Here is the main problem, the whole digital world that had to bring us closer together, that had to be free and independent, close to our tastes, different from each other has instead become a kind of media cage from which never to come out again. Where ideas come and thoughts as well as official content are overshadowed by the roundup of harassing advertising and without any strategic sense. Now I look at the phone for boredom finding myself yawning whenever I am overwhelmed by an advertisement totally outside my taste.

With great ease I’m stopping being interested in social media, because they don’t have any more stories to tell, but they only have old stories, something we’ve already seen and overwhelmed. And let me tell you, influencers aren’t good storytellers, they’re the worst messenger of all time.
The biggest yawn? When I open an app dedicated to a social media and I think it will be wasted time looking for something new.

It is not a feeling of anger or pain that I feel for multimedia content but of total boredom. I miss the details, the stories that have something to tell and that have diversity.
And diversity does not mean telling the opposite of what is fashionable, but going in search of something that makes sense among ordinary people, those who use social media every day and who as they are looking for something new. Let’s stop creating content for influencers so they can share it and make it their own, let’s produce it for people who have interests.