Boring

Same shit, different day.

Personally I am exhausted by the content on social media, on digital platforms. They are all the same, identical to each other, soulless, bodyless and inventive. They seem designed at the table not to be creative. What about you? aren’t you tired?

For some years I have had the impression that all sorts of content is just a forced copy of something else already seen, perhaps very similar to a content seen on a well-known brand, as if inventiveness and creativity are only part of the most expensive content or the most famous brands. Shit.

I’m really exhausted from sitting on the couch and scrolling on my phone with my index finger and nose down and the time I’m inexorably getting bored. I miss the discussion blogs or forums where to say your idea without any block was synonymous with union, where the animated discussions were punctuated by capitalization and in the end I found myself with something tangible in my hand, something unique and true; comparison with other users who can interact by discussing, participating and creative. When has surfing social media become a shitty car all the same every other day and under shift training?

• From Monday to Friday: cars, men and children with oriental features able to play three guitars at once, vague of videos about cats and influencers always on the beach to advertise tanning tonics, body oils, and slimming creams.
• From Saturday to Sunday: Sports Supercars, Dan Bilzerian, models and a lot of opulence with added fake lack of style to elicit some negative commentary.

It is true social media is not the best place to look for inventiveness and creativity because they are the mirror of something already seen replicated thousands of times until exhaustion, until a new fashion or a new challenge takes the place of the old one. All to get views and comments. From time to time I stop to read some comments and realize that thank god I am not the only one to be bored in front of the screen of my smartphone. I’m not the only one to see the same faces that wear different clothes or wear shoes that are impossible to wear on a sultry day at the office, or worse the same poses to sell a perfume or accessory that I had blocked days ago because I thought it was inappropriate. That’s what led me to do boredom, to block content that I too often see, or that I think is ridiculous and just a publicity stunt.

And here every holy and damn time I look at my social media accounts and exclaim a proverbial “Same shit different day”

The turning point is not the brain storming that makes so much of the early 2000s, and it’s not even copying from the big brands or getting as close as possible to their ideas. The turning point is to find a kind of individualism in which users can identify themselves. Find that connection that makes content much more personal. We’d all like to be on a beach having a cocktail with umbrellas, but how many of us can do it? Few and all the others, those who remain to watch get bored and even worse have to get used to the interests of others. Those many people who stay with their finger on the mobile phone passing over yet another posts on facebook, instagram, twitter that speaks too generally of “How good it is to live life” And you have to soothing improbable ashtags or life aphorisms posted by the beautiful model comfortable in her size S on a tropical beach; they quickly flow in search of something new , it is true that it makes them 100% involved and that you do not just enslave them into positive comment or like, forced not to show how much the same proposed shit every day is just a mortal boredom.

Boredom has a Triangular structure